Nothing will work unless you do.
Maya Angelou
Professional career
2021 - today
Founder
good but better
worldwide
I’m the founder of Good but Better, working at the intersection of psychology, innovation, and design.
As an Executive Advisor, Positive Innovation Lead, and UX Consultant, I help organizations rethink how they design products, lead teams, and make decisions — through a lens that is both human and strategic.
My approach combines psychological insight, evidence-based innovation, and user-centered design to create environments where people and ideas can flourish.
Whether advising leadership, guiding innovation teams, or shaping experiences, my focus remains the same: turning clarity and empathy into better business and lasting impact.
2019 - 2021
Senior Consultant
Deloitte
Hamburg/ GER
"How can we improve this?"
This was the guiding question of my projects for clients across various industries. Products, prototypes, and user journeys and experiences were analysed collaboratively by a multidisciplinary team, initially from a holistic perspective, then improved iteratively based on data.
2018 - 2019
Researcher
Fraunhofer-Institute
Oberhausen/ GER
"How can we enhance the workplace experience?"
In the cutting-edge research project "ILIGHTS" conducted for BMW in Munich, our dynamic interdisciplinary team delved into the impact of vibrant artificial lighting on the productivity and overall satisfaction of shift workers. Through smart management of the blue spectrum in the lighting, we successfully elevated the well-being of both their mind and body, creating an energizing and invigorating work environment.
Let's chat
or connect on LinkedIn
Let’s schedule a short call to explore your goals and see which format could best support you or your team’s creativity, collaboration, and well-being.
