What happened so far...
Professional career
2021 - today
Freelancer
worldwide
Senior User Researcher
UX Consultant
UX Writer
"It's good, but better..."
Positive customer experiences are built on the experience of positive emotions. As a psychologist, cognitive neuroscientist and UX expert, I help companies create the messages, moments and experiences that stay with their customers.
For better and more lasting user experiences. For a world of better products.
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Try this one.
2019 - 2021
Senior Consultant
Deloitte
Hamburg/ GER
"How can we improve this?"
This was the guiding question of my projects for clients across various industries. Products, prototypes, and user journeys and experiences were analysed collaboratively by a multidisciplinary team, initially from a holistic perspective, then improved iteratively based on data.
2018 - 2019
User Researcher
Fraunhofer-Institute
Oberhausen/ GER
"How can we enhance the workplace experience?"
In the cutting-edge research project "ILIGHTS" conducted for BMW in Munich, our dynamic interdisciplinary team delved into the impact of vibrant artificial lighting on the productivity and overall satisfaction of shift workers. Through smart management of the blue spectrum in the lighting, we successfully elevated the well-being of both their mind and body, creating an energizing and invigorating work environment.
Academic career
2016 - 2018
Ruhr-University Bochum
Psychology and
Cognitive Neuroscience
Master of Science
What brain regions are active when observing specific behaviours? How are they interconnected? What happens when they are disrupted? How does our environment influence our brains? How does our brain influence our perception?
I found the answers to these questions during my Master's in Psychology & Cognitive Neuroscience.
2013 - 2016
Ruhr-University Bochum
Psychology
Bachelor of Science
Why do people behave the way they do? What influences their behaviour? What shapes their opinions? What grabs their attention? What do they prefer? What do they avoid? How should an environment be designed to promote mental well-being?
My Bachelor's studies in Psychology provided the answers to these questions.
2009 - 2012
Media Designer
Digital & Print
Apprenticeship
IHK
How should form, typography, colour, and proportions be arranged to create a harmonious and cohesive perception? What enhances attractiveness and attention? How should a text be written to convey concise and impactful messages successfully?
These were the contents of my vocational training as a Media Designer (IHK) for Digital and Print.
Skill set
User Research
(qualitative & quantitative)
User Experience Consulting
UX Writing
Storytelling
Design Thinking
Prototyping
Workshop Conception
and Moderation
Stakeholder
Management
Agile mindset
Languages
German (native)
English (business fluent)