Happy Clients
The beauty of freelancing lies in the autonomy to choose your preferred collaborators. Below is a comprehensive overview of my esteemed clientele and their impactful projects.
Merging two public sector
companies and finding one product
Role: Sr. User Researcher and Product Developer
AKDB Munich
How do we align our vision for a product in the environmental water sector? Which solutions address the most critical issues? What’s the optimal strategy for market entry?
My key responsibilities:
1. Led in-depth research to uncover user needs and guide product direction.
2. Designed and facilitated workshops to ideate, validate, and refine concepts.
3. Created a comprehensive plan covering market analysis and go-to-market strategy.
4. Developed and coached the team to drive collaboration and growth.
Unleashing new markets &
Evaluating designs
Role: Senior User Researcher (temp. Team Lead) StepStone / Axel Springer
What are the essential needs of job seekers? What significant challenges do they face during their job search? How is the rebranding perceived?
My key responsibilities:
1. Strategizing and executing user research
2. Collaborating closely with diverse stakeholders for seamless coordination
3. Proficiently conducting both moderated and unmoderated research methods
4. Taking charge of prototyping testing initiatives to extract invaluable insights
5. Finding new market potentials
Launching a new App
Role: Senior User Researcher
Carl Zeiss
How can the needs of surgeons and patients converge? What capabilities should an app possess to facilitate a positive patient journey? What features should it offer to bring joy to healthcare professionals?
My key responsibilities
1. Designing the research process
2. Creating personas
3. Conducting and analyzing user interviews
4. Performing prototyping testing
Enhancing User Journey
Role: UX Consultant
RyzUp GmbH
How can we improving the onboarding process of new app?
My main responsibilities
1. Implementing a robust research process
2. Analyzing the essential elements of the user journey
3. Identifying and addressing UX challenges
4. Providing comprehensive research insights and developing a strategy to attract a larger user base and improve the company's visibility in the market.
New IT System
Role: UX Lead
German government
Three authorities and a shared IT system? Old practices meet the need for innovation.
My key responsibilities
1. Developing a Product Vision Board
2. Team building workshop
3. Designing the research process
4. Creating personas
5. Conducting and analyzing user interviews
6. Jobs to be done
7. Prototyping testing
New Pricing Strategy
Role: Senior User Researcher
Deloitte
The approachable and local energy provider for the whole family is changing its strategy to "affordable, more affordable, and even more affordable." Can it work? We found out.
My key responsibilities
1. Setting up the user research process
2. Conducting the online study
3. Analyzing user needs
4. Creating personas
5. Deriving strategy recommendations
6. Advising the client on the strategy switch
New Business Model
Role: User Researcher
Deloitte
How does a prestigious company, aiming to tap into new market potentials, effectively and authentically communicate with a talent pool outside its workforce? Research unveils the answer.
My key responsibilities
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Setting up the research process
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Conducting market research
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Analyzing talent needs
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Deriving communication strategies
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Advising the design team
New Good-Night-Stories
Role: UX Writer
Aumio GmbH
Aumio assists children in coping with challenges such as stress, sleep problems, intense emotions and drifting off weightlessly. Children find calmness through soothing stories. Experts at the Free University of Berlin developed Aumio.
My key responsibilities
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Writing bedtime stories
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Applying positive psychology insights
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Aiding children in falling asleep more easily
